about

We believe that creative work starts with the brief, not after it. And that briefs should work for all parts of a modern creative system; inspiring agencies, creators, internal teams and language models alike.

This demands a different kind of strategy. A practice less about theory, more about application. Less frameworks, more time on the work. Strategic briefs designed to create action not debate. 

briefcreate is led by Anthony Edwards. a highly awarded strategist with over two decades of brand strategy experience global brands of all stripes. The studio is based in London, operates globally, with notable experience in the GCC region.